Command Centre
Reviews to answer
138Waiting approval
6New leads to call
64Free first
9Visits at stake 319 RM 0 cost
What to do today
9- Leads past reply target 45
- Leads stuck 7+ days in a stage 108
- Campaigns overspending budget 4
- Unanswered WhatsApp enquiries 2
- Campaigns waiting approval 3
- Content waiting approval 1
- 1-2 star reviews unanswered 6
- Empty OT slots · next week 53
- Recall due 52
Results
2026 YTD · All centresReferral
RM 239,070 87 treated
Meta ads
RM 192,051 ROAS 5.06x
TikTok ads
RM 121,211 ROAS 4.46x
Walk-in
RM 26,460 3 treated
WhatsApp
RM 2,260 ROAS 2.73x
Acquisition RM 313,262Retention RM 28,720Referral & events RM 239,070
This week's posts
- Mon 5 Best time 8:00 pm
- Tue 6 Best time 8:00 pm
- Wed 7 Cataract Free eye screening Events & screenings · Mid Valley
- Thu 8 Best time 8:00 pm
- Fri 9 Best time 8:00 pm
Inbox
Live ad campaigns
Cataract clear vision - over 55s Live
New patients
Meta · Mid Valley · Cataract 99% of budget spent · 47 bookings
SMILE / LASIK - free suitability Live
New patients
Meta · Mid Valley · LASIK 62% of budget spent · 20 bookings
TikTok - SMILE / LASIK, ditch the glasses Live
New patients
TikTok · Mid Valley · LASIK 84% of budget spent · 28 bookings
Budgets
On pace- Ad flight budget
- RM 78,000
- Meta flights
- RM 47,000
- TikTok flights
- RM 31,000
- Spent in flights
- RM 55,933
- Left in flights
- RM 22,067
- Plan budget · 2026 YTD
- RM 62,349
- Live ad campaigns
- 8
Funnel
| Service | Leads | Booked | Attended | Treated | RM | Conv |
|---|---|---|---|---|---|---|
| Cataract | 376 | 126 | 95 | 51 | 241,540 | 13.6% |
| LASIK/SMILE | 197 | 65 | 51 | 23 | 110,930 | 11.7% |
| Retina | 185 | 59 | 48 | 42 | 62,570 | 22.7% |
| Glaucoma | 93 | 26 | 22 | 20 | 20,510 | 21.5% |
| Paediatric | 235 | 69 | 58 | 51 | 70,472 | 21.7% |
| Dry eye | 125 | 44 | 32 | 29 | 25,500 | 23.2% |
| Optical | 34 | 19 | 13 | 13 | 49,530 | 38.2% |
| Total | 1,245 | 408 | 319 | 229 | 581,052 | 18.4% |
Cost & ROAS · RM
| Channel | Spend | Treated | RM | Cost/surgery | ROAS |
|---|---|---|---|---|---|
| Meta ads | 37,932 | 92 | 192,051 | 412 | 5.06x |
| TikTok ads | 27,188 | 46 | 121,211 | 591 | 4.46x |
| 829 | 1 | 2,260 | 829 | 2.73x | |
| 281 | 0 | 0 | — | 0.00x | |
| Referral | 0 | 87 | 239,070 | — | — |
| Walk-in | 0 | 3 | 26,460 | — | — |
| Total | 66,230 | 229 | 581,052 | — | — |
Attribution · RM
8| Source | Leads | Booked | Treated | RM | Spend | Cost/lead | Cost/booking | Cost/surgery | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Referral | 123 | 123 | 87 | 239,070 | 0 | — | — | — | — |
| Meta ads | 576 | 162 | 92 | 192,051 | 37,932 | 66 | 234 | 412 | 5.06x |
| TikTok ads | 386 | 113 | 46 | 121,211 | 27,188 | 70 | 241 | 591 | 4.46x |
| Walk-in | 37 | 5 | 3 | 26,460 | 0 | — | — | — | — |
| 35 | 1 | 1 | 2,260 | 829 | 24 | 829 | 829 | 2.73x | |
| Corporate | 41 | 2 | 0 | 0 | 0 | — | — | — | — |
| 24 | 1 | 0 | 0 | 0 | — | — | — | — | |
| Website form | 23 | 1 | 0 | 0 | 281 | 12 | 281 | — | 0.00x |
| Total | 1,245 | 408 | 229 | 581,052 | 66,230 | 53 | 162 | — | — |
Team workload
4| Owner | Open | Past SLA | Tasks due |
|---|---|---|---|
| Farah Nadia | 38 | 11 | 37 |
| Aina Sofea | 40 | 9 | 39 |
| Kevin Lim | 38 | 10 | 34 |
| Priya Nair | 36 | 10 | 35 |
| Total | 152 | 40 | 145 |